Forum Discussion

Contributor 5

1 day ago

Finding the Right Price: How Do You Charge Fairly While Still Making a Profit? As A Small Business

One of the biggest challenges for many small business owners is knowing how to set prices. You want to be fair to your customers while also making sure your business is profitable and sustainable. Ho...

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AnthonySalazar

Jobber Ambassador

5 hours ago

Probably the biggest paradigm shift a small business owner can make is changing from time or labor based pricing to value based pricing. Selling the dream outcome and desire your ideal customer wants, not just based on an arbitrary formula of COGs + margin.

mims01
Contributor 5
4 hours ago
Great point. A lot of entrepreneurs get stuck trying to justify their price by the amount of time something takes, when the real question should be: “What problem am I solving and what is that solution worth?” Value creates a stronger business than just trading hours for dollars.