From One Business Owner to Another: Here’s How to Level Up in 2025

Hey everyone, my name is Keith, and I’m a 26-year-old entrepreneur who owns a growing residential cleaning business. I’ve learned a lot over the years, and I wanted to share some advice that could help take your business to the next level in 2025.

One thing that has consistently set my business apart is offering multiple cleaning options. I can’t tell you how many times clients have told me they chose my company over competitors because we gave them options beyond just “basic clean” or “deep clean.” Our most popular service is what I call a semi-deep cleaning. This option focuses on deep cleaning the kitchen and bathrooms (the areas most prone to build-up), while doing a basic clean for the rest of the home. Clients love it because it’s practical and affordable. The key here is giving clients the freedom to choose the level of service they want. Plus, having different price points makes booking a no-brainer.

Another tip: charge flat-rate fees instead of hourly rates. I’ve found that clients appreciate knowing exactly what they’ll pay upfront. With flat rates, they don’t have to worry about surprise charges or feeling like the job was rushed because the cleaner was running out of time. It also allows you to price based on the condition and size of the home, which makes it easier to provide a fair and transparent quote.

Here’s a small but powerful touch: always give your clients something to remember you by. When we arrive at a client’s home, we hand them something thoughtful like a brochure, referral card, or even just a simple “thank you” card. At the end of the cleaning, we leave them with a small gift, like a $2 candle or new dish sponge.  Little gestures like these stick with clients and make your service memorable. It’s an easy way to stand out from other companies they’ve used in the past or might consider in the future.