I wonder how active other business owners are on social media, and if there are any cases where a majority of leads are generated through it? How active do you have to be to make that a viable source of leads coming in? What content are you posting? Are you using other apps to edit and create posts?
I think you need to post 3x per week personally. You should have a mix of content that shows your personality, testimonials from customers, and showcases your work. Most the leads I'm generating through it right now are indirect. People will see my content, then reach out via another way. To be honest I'm not even as consistent as I would like to be BUT it still makes a difference. Especially now adays people want to look in to you before investing. Something like pest control has lots of opportunities for fun content, lots of educational stuff too. Remodeling does also but I'm not in the field so I have to get my guys to send me video or I'm doing green screens with site photos from jobber and my face over the top.
