How (if at all) are you using video in your business?

Meta glasses are coming up way more than I expected when I'm talking to business owners. They use them during quoting to walk around a site and say their notes out loud on the work to be done so their teams have all the specifics matched with actual visuals before they get started. A very cool use case!

Video plays a major role across sales, marketing, and team development in our business.

On the marketing side, we use video heavily for social media, brand awareness, and community engagement. It helps showcase our work, our culture, and our standards, which builds trust before a customer ever calls. Short-form videos drive inbound leads, while longer-form content supports education and authority.

In sales, video supports follow-up, proposal reinforcement, and expectation setting. It helps prospects clearly understand our process, pricing philosophy, and the value behind professional service, which improves close rates and reduces friction.

For team training and culture, video is becoming increasingly important. We use it to document SOPs, reinforce standards, onboard new hires, and keep expectations consistent across crews. It allows us to scale knowledge, reduce retraining, and maintain quality as we grow.