How to geotag photos for Google Business Profile posts to improve local map rankings?

 

I wanted to share something we've been doing and an insight in to one of our company processes. When you are doing your Google My Business profile, you should be filling out the services, products and updating your status with a post a few times a week. This particular post is going to be about how we geo tag photos, make an appealing GMB update, then post it. This is the exact SOP I gave my virtual assistant so feel free to steal this OR if you have something to say about it, I'd love that feed back to! It's my understanding that these aren't super important for SEO but it helps with map rankings because of the geo tagged pictures and build trust with people that go to your page and see a very active business. 

Here's the loom video ... 

https://www.loom.com/share/3f3f0966501148a5be20311a4f0c3ecb

Create and publish a daily Google Business Profile update using geotagged project photos from completed or high-value jobs. The goal is to showcase larger remodel projects, maintain consistent posting, and drive engagement with properly labeled images and a clear call-to-action.

• Open the required tools and prepare for photo selection. Open Jobber, Company ChatGPT, GeoImager, and Google Business Profile. Confirm you are working on the daily posting task.
• Choose a strong project to feature. Select a job that represents the type of work the company wants to attract. Prioritize larger remodel-heavy projects. Sort by total job value or use the most recent completed jobs. Avoid jobs still in progress unless specifically instructed.
• Find matching before and after photos. Open the selected job in Jobber and review the photo gallery. Identify one strong after photo and one before photo from a similar angle. Choose the most visually compelling pair that shows the transformation clearly.
• Prepare the photos for geotagging. Open GeoImager and upload the first photo. Place the geotag using the job location. If exact address search is unavailable, use the general area near the job site. The goal is a GPS-tagged photo, not a perfectly precise point.
• Geotag and download each photo. Download the photo with embedded location data, clear the image in GeoImager, then repeat for the second photo. Confirm both are downloaded before moving on.

 

• Rename the files. Go to Downloads and rename the geotagged images using a clear convention such as Project Name - Before, Project Name - After, and Project Name - Side by Side. Use the correct company name (Huge Home Pros) in all file names.
• Generate a side-by-side image and post copy using ChatGPT. Request file names and post copy for the before photo, after photo, and side-by-side image. Ask for text suited for a Google Business Profile update. Confirm the wording matches the company brand and project type.
• Upload the content to Google Business Profile. Start a new update and upload images in this order: side-by-side first, before second, after last. This order tells the project story correctly.
• Schedule the post and choose a call-to-action button. If a post was already published today, schedule this one for 6:00 AM the next available slot. Always include a button. Use Call Now for direct contact or Learn More linking to the relevant service page on the website.
• Repeat daily. Focus on larger jobs, remodel-heavy projects, and strong visual transformations. Feature specific areas like kitchens, closets, or bathrooms when relevant. Ask for direction if unsure what to post.

Cautionary Notes

Do not spend excessive time perfecting the geotag location if address search is unavailable. Keep the company name consistent across all files and post content. Avoid featuring jobs still in progress unless the team requests it. Always include a button on every post. Match any service page link to the project type as closely as possible.

Tips for Efficiency

Keep ChatGPT open throughout the workflow to quickly generate file names and copy. Use recent high-value completed jobs to save time on content selection. Stick to the same naming convention every day. Follow the same posting workflow daily to reduce decision-making. When possible, prepare the side-by-side image and post text while geotagging so tasks run in parallel.