Marketing

Social media is your friend.  Create a Facebook Page and join local community groups that allow you to share your business listing.  Create an easy-to-read logo and describe your services. You must spellcheck everything you post publicly.  People will pass over your post if grammatically incorrect or if there are spelling errors. Post brief ads describing your services, what sets you apart from other cleaning companies and how to contact for estimates. Drive them to your website.  Use Jobber to create an estimate request form and post it on your website. Respond quickly with quotes to your potential clients. They approve the quotes in Jobber.  Jobber has AI now that helps you follow up with your inquiries even when you can't respond.  

I suggest using Jobber for all of these marketing ideas. They have a decent marketing suite and also offer website options, too. However, putting together a business plan first along with a swot analysis would be a good idea.

First, start with Canva to create ads and use many other different types of marketing tools.  Then make sure you have a website, and you own your domain.  Then get on social media: Facebook, Instagram and many other forms that are popular for your wanting.  Then also print ads to post around the community.  Also, look into joining small business marketing groups in your area, like the Chamber, for example.  Anytime you see a social media request for your services, tag your business name and a brief shoutout about who you are.  Also, encourage others to do the same for you and for them, too.  I never got into paying for FB ads, the last one got out of control in spending; so, I stopped.  Good Luck!