My last meeting with Patrick Bet-David for 2025
PBD jsut shared with me, that we’re in what people like to call the attention/content economy.
Attention is the new currency, and most businesses are still guessing how to utilize it heading into 2026.
And what is upsetting is the fact is that theres more “content strategists” than ever, but very few have the moral authority to speak on it or hold and have credibility. Just recycled advice, thats only tied to using ChatGpt.
What the market is starving for is: authenticity that translates to the end user.
That's why there should be no reason a business owner today isn’t taking advantage of media. There are other entrepreneur giants we all follow:
Gary V
Codie Sanchez
Alex Hormozi
Patrick Bet-David
These people are pushing hundreds of pieces a week, across platforms, reaching billions. Many who speak on the blue collar trades, yet not one of them, are blue collar.
We are in a unique place to take advantage of these steps , these opportunities. You literally are doing all of this work Day In and Day Out.
Now these players are reaching 6 billion people every month, but what we need to ask ourselves is:
What’s the right volume for your space?
Your market?
Your local presence?
Your reputation?
remember, that the content you want to post doesn’t always align with what the algorithm wants to push.
That doesn’t mean you sell out, or start jumping on tik tok dances.
It means you balance:
Your brand
Your standards
Your credibility
You need to be and establish a voice of authority, someone whose words actually move people to action. When you say X, people do Y.
Patrick was blunt with me:
For our ventures going into 2026, we need to double down on media. Especially where we want to be in 2026 and bring our education training national, we need to attract the attention of our future customer base and align it with other giants in the industry and they will collaborate with credible analytics.
Listen, people can fake it, buying followers and posting constantly, but the algorithm will not push to audience.
The ones who hold the audience attention at the end of the day can convert with the right steps.
It’s not the algorithm.
It’s not shadow banning.
It’s not fake followers or hidden views.
Companies are learning quickly that followers do not equate to sales.
They are now viewing traction clicks.
If content isn’t working, it’s because it’s not intentional.
Just like our trades / blue collar business:
We know hard skills.
We struggle with business skills.
Content is the same.
You need to intentionally structure it.
Authenticity sounds so simple, but it's takes being intentional to get people to pay attention to it! I totally agree (as someone who works on social and watches the metrics both in my role at Jobber and as an 'influencer' in a totally unrelated industry) that you don't want to do trends and dances that don't feel right for you to chase clicks. You have to think about what knowledge you have, what interests you, and what interests others, and find that sweet spot to deliver that message in a way that captures people's attention.
I was putting out content 3x a day for a few months until I started seeing what people were responding to—the algorithm also likes seeing you're being consistent before it starts showing it to more people, so that's almost the first hurdle, then more people are seeing your content and you see the metrics around what's resonating. In other words, don't give up after only a few posts!
All this to say, I'm passionate about this topic haha, and I'm having some of these same strategy sessions in both social media worlds I'm part of, so thanks for sharing these thought-provoking takeaways from your meeting! I'll be referencing some of these ideas over the holidays as I plan for 2026.
