What do you think is the best way to advertise?
GB Plumbing started with just social media as advertising, but the bigger the team gets we have gotten a few billboards on our main highways, and have started supporting local sports also.
Forum Discussion
My area is a very rural. There are roughly 18,000 people in a four-county stretch. You have to "wear" a few hats to make it. I am a handyman with construction experience and farm/ranch background who provides facilities maintenance inside and outside the building. Most of what we do is janitorial, but I have done everything from repair gutters to putting patio furniture together. I started 7 years ago as a window cleaner and that is most of our residential side. I would say my best advertising is #1 My Lord and Savior Jesus Christ blesses me with abundance.
#2 Word of Mouth. #3 Work Vehicle (Do not go cheap with outside vehicle display- get it wrapped and make big words.) #4 Google (larger commercial clients are a blessing as they become the bread and butter that stabilizes the business. My advice with that is to use jobbers website and keep info online simple. Arm yourself with brochures and business cards to give or send to people who are really interested. #5 Personal Appearance. Mandate covered tattoos, mandate a sharp and practical company uniform and your standards on drinking, smoking...etc. #6 Be personable. My wife sends out company cards with a family photo. This is also a highly effective way to grab the attention of residential customers in our rural Montana area.
85% of my clientele is commercial. Of the residential would say 95% of my customers are 50+. Jobber has been difficult to encourage them to use because of those 50+ most are retired or 60+.
Jobber has been extremely invaluable administratively. I use it as my clientele, invoice, job history, and employee management system. We use the timesheet instead of time cards which are a pain and my employees love it. Course I am 34 and all of them but one are younger than I am. Does anyone else think there is a pattern with app usage like Jobber and the age of those who are more willing to utilize because I sure see it in my neck of the woods?
