What marketing techniques or methods you use to advertise your business?

We just took our first stab at direct mailers, we send them out this Monday 4/7 and will let you know how it goes!

We've done Yelp, PPC on google, LSA and Facebook up to now. 

Marketing Methods We Use:

SEO: We invest in search engine optimization for long-term organic lead generation.

Content Creation: We hire a videographer to consistently produce high-quality content across all social media platforms.

Google LSA: Google Local Services Ads have been a strong lead source for us.

Industry Associations: We join and stay active in associations aligned with our target commercial clients, such as property and facility managers.

Text, Email & Voicemail Campaigns: We run strategic campaigns and always include a strong follow-up sequence to maximize conversions.

Local Community Engagement: We support local causes strategically and stay active in neighborhood Facebook groups to build trust and visibility.

Yard Signs: Simple, cost-effective, and highly visible, we deploy them consistently on all jobs.

If you're under $1mil in annual revenue, the only thing that really matters is ad spend.  Your ad copy needs to be decent (not even great) and you'll do plenty well.

For reference:  I started spending just 10/day on facebook's automated ads, targeted to my specific area.  I fed it five photos, three of work I've done, one of my sign on my trailer, and one of my logo, each one is it's own automated ad.  I've gotten fifteen leads in two weeks and converted 9 of them.

I'm very serious when I say your facebook business page is a machine that turns $10 bills into $100 bills.

🔥 Top Marketing Methods for Advertising Your Business

1. Local SEO & Google Business Profile

• Optimize your Google Business Profile to show up in local searches (e.g., "commercial cleaning near me").
• Collect reviews from happy clients—this builds trust fast.
• Add photos, service descriptions, and respond to reviews consistently.

2. Referral Program

• Offer incentives for clients and employees who refer new customers.
• Example: “Refer a friend and get 20% off your next service.”

3. Social Media Marketing

• Post before-and-after photos, behind-the-scenes content, team shoutouts, and testimonials.
• Use Facebook, Instagram, and Nextdoor to connect with local audiences.
• Go live or post reels showing your team in action.

4. Community Involvement & Partnerships

• Sponsor local events, volunteer days, or school programs.
• Partner with realtors, property managers, or contractors for referrals.

5. Email Marketing

• Send monthly newsletters with cleaning tips, special offers, and updates.
• Stay top of mind and build a relationship with your audience.

6. Flyers, Door Hangers, & Local Ads

• Still powerful in the right neighborhoods—especially paired with an introductory offer.
• Great for both residential and small commercial clients.

7. Client Testimonials & Case Studies

• Share real stories of how your services made an impact.
• Post them on your website, social media, and marketing materials.

8. Website with Online Booking

• Your website should be clean, mobile-friendly, and allow easy booking or quote requests.
• Add clear calls to action and trust signals like certifications or reviews.

Right now I focus a lot on word of mouth, social media marketing, and building relationships with local customers and businesses. I also post in local Facebook groups and stay active on Google My Business to help people find my services online. I’m still learning and looking for new ways to market and grow, especially with online advertising.”

We utilize our Google Ads and let them help bring our company to the top of the search results. We'll also do Facebook Ads every so often. We just signed up with a Realtor group to be included in their hard copy folders they hand out to all of their clients. We're trying it for a year to see how it goes. We've also reached out to other realtors to get on their "services" lists. We're a tree/arborist company so that helps a lot in our area. We have our vehicles marked with our name and number and magnets on our equipment that have QRs codes to take you to our website.