What price objections do home service customers most commonly have?

I have had customers do the math and tell me, "So you're trying to make X an hour huh?" And I just reply, sounds about right, I cover my overhead and expenses. I don't argue or give in to explanation. 

Another when they say something is way too high, I tell them that I am not the cheapest option and I am sure they can find a weekend handyman to slap it on for them. We are however the highest rated and most reliable Handyman in the area.

Oh man -  where do I start haha Because I have a handyman business - I get a lot of "You're 2x more expensive than the other bids". These customers aren't going to come around usually so I typically just leave these at "sounds good" then move on. Honestly, it's probably because I didn't do a good job showing the value of my company so they are just using price as the main factor to judge off of. If I'm in a conversation with these people though, I just explain the difference between working with a business running things above board and one that's not (be it paying people in cash, being unlicensed etc)

For other customers when they say something sounds expensive, i just agree with them! I say "ya I know, everything is more expensive these days". I try to make is less what I'm charging and more about that's what it takes. If it's truly out of budget, I will try to find ways to reduce the scope. 

Appreciate these perspectives and it’s interesting how different the approaches can be depending on the situation and the customer. Price objections come up a lot in our community, especially around value and margin conversations.

Noting that we’re digging into this topic in a Sell With Confidence session at Jobber Summit, focused on handling price objections and value conversations without defaulting to discounts if helpful: https://www.getjobber.com/summit?utm_source=organic-community&utm_medium=facebook-group&utm_campaign=jobber-summit-2026

People make objections for a few reasons…

1. it’s sport to them - they love getting a deal and ask everyone for a discount regardless of price.  
   
   
2. they are paying for something they are upset about having to pay for.  No one is excited about the furnace needing to be replaced.  
   
   
3. they have never purchased what you are selling or they haven’t had to in a long time.  
   
   
4. the contractor is way too transparent with pricing.  Detailed line item quotes honestly invite people to push back on the price of every single line item.  
   
   
5. the quote is too vague asking for a lot of money and not explaining the value of the offering.