What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond?Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients.What has worked for you? What are you looking to try next? 😎

We don't do much paid advertising - although we do keep a presence on social media, our focus in 2024 has been to grow the number of reviews. We use Nicejob, but we also use Jobber's reviews feature. I don't think it's overkill - reviews run the world and people know that, especially in the under 50 demographic. We do have an ongoing google ad, but our ad spend is relatively low compared to what other comparable companies are spending on ad spend. For us, getting reviews and customer retention is key. Most of our business is from recurring services, so that makes sense for us. If I had a business with a lot of one-off jobs, I think I would do a lot of remarketing services, reaching back out to people who had previously had quotes, work on writing great calls to action and taking advantage of things like FOMO. Hope this helps! If you have any other questions, feel free to reach out - I'm happy to help!

We use recently starting using send jim. It has been life changing to grab attention to our neighbors clients. Being able to send a hand written note its great too - https://www.sendjim.io/referral-code1603142547366?grsf=dre1d4

Our referral program has been simplified significantly thanks to Jobber. I am neither an employee nor a paid promoter of Jobber, but I do provide a 5% cashback on all labor for newly referred clients. For instance, if Joe refers Mary and she spends $500 on labor, Joe receives $25 in cash in his account for future projects. Alternatively, he can donate it to another user or a charity to cover their repair costs. This initiative is a significant community event and an excellent way to grow your business. When you give back, it returns to you twofold.

For a business with a lot of recurring services, like lawn mowing - some of the old standbys are still working for us! 9-arounds: We have a simple doorhanger with a $20 off your first month coupon code at the bottom. We had these printed and when one member of the team is finishing up blowing at the house, another member of the team puts a door hanger on two houses on either side of the house we're servicing and then 5 across the street. Our team then gets a bonus for each new customer they're signing up. The key to recurring work is to build route density and this is a great way to do that. Investment was about $100 for 1000 door hangers. Truck branding. Our trucks/trailers are Bright Orange, as are our shirts and with decals on the truck/trailer that keep it simple. Our name, phone number, website. This prompts neighbors to call and get service if we're in the neighborhood. Investment to do that was between $500-$800 all in. Building Reviews/Google my business: I feel that this is HANDS DOWN one of the best marketing tools you have in your arsenal. The more reviews you have, the higher you place on Google's search. If you incorporate it into your processes (we use Nicejob and Jobber's review tools) the reviews continue to grow with very little effort on your part. Relationship Building - we all have those clients that stay posting in the Facebook community groups. By building relationships with some of these clients - whether it's with a quick phone call to thank them for their review, or responding promptly to concerns - it makes a difference. We note in the clients accounts things like Dogs names/kids name/spouse name so when we're making phone calls to clients, we can mention things that we've learned about them from previous conversations. Then when someone in the community group is asking, "Who's the go-to for Lawn service?" they're in that group, saying "You should go with my company! They're amazing and really care about their clients!"

It's really a simple piece. Something like this - sent to a Vistaprint or similar company for printing with a door hanger hole. Each team has a code so the office knows which team to credit for that client (the last four of the crew leader's phone number - makes it easy) and that's it. We change it up but I wouldn't spend forever on it - we run different promotions - offer discounts, etc throughout the year. Let me know if you have any other questions - I love to help!

Your Best Marketing Ideas! | The Home Service Community

22 Replies

PaverPoolProsFL
Contributor 2
8 months ago
I like to spend a little bit of money with Google and Yelp to stay at the top of the searches. I agree, the reviews help big time and sites like Nextdoor neighborhood App are amazing for word of mouth referrals.
Acme-Scott
Contributor 4
8 months ago
I would have to say mine is that networking with other companies or realtors. It has been the best and I'm always getting business from it. I would say the first thing is to look into your local chamber of commerce or into a BNI or networking group. Then get involved as much as you can.
729Design
Contributor 2
2 months ago
I recently launched a targeted mail campaign with canada post. It was super easy to use their system, upload my design and target the exact location within a city that I wanted. It has generated quite a few leads already.
AllClear
Contributor 2
31 days ago
I am currently building a studio and will start creating educational content for our YouTube channel. We will repurpose for advertising purposes. IAQ is a vast landscape and we will cover all things mold and pathogen.

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Your Best Marketing Ideas!

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