We have been checking the phone lines of home services companies across 15 metros — Phoenix, Dallas, Houston, Tampa, Atlanta, Miami, Orlando, Charlotte, Nashville, Denver and others.The result surprised us: 42 percent run their main business line on non-fixed VoIP. That is the same number category robocallers use, and it is the category carrier spam filters downgrade most aggressively on caller ID.What that means in practice: when your CSR calls back a lead you paid $80-300 for, there is a real chance the homeowner's phone shows "Suspected Spam" or just an unknown number. They do not pick up. You assume the lead went cold.Most owners have never checked this because there is no dashboard for it. The carriers do not notify you.If you want to know what your own line is registered as, comment or DM me and I will run the lookup. Takes two minutes, free, no strings. I will just tell you what category your number is in and what that means.

Yes! I would like you to run our number.

Perfect. I will need your main business line(s) — whichever numbers your team uses to call back leads. Reply here or DM me with the numbers and I will send back the full carrier report in a few minutes.

Thanks for sharing the number. Here is what came back.Your line shows as non-fixed VoIP on Google Voice. That is the same category robocallers use, and it is the most aggressively filtered by carriers. In plain terms: when you call a homeowner back, there is a real chance their phone shows "Suspected Spam" or just an unknown number.This lines up with what you mentioned about using Google Voice to separate personal and business calls. The separation is smart, but the trade-off is that Google Voice sits in the highest-risk bucket for flagging.Two things worth knowing:Registering with the free caller registries helps a little, but it does not move a non-fixed VoIP number out of the high-risk category.The fix usually involves moving outbound calls to a properly registered, branded line and monitoring its reputation over time.Happy to walk through the options on a quick call if it is useful. No pitch, just want to make sure the data is clear.

Thanks for the number. It came back clean. This is a standard Verizon mobile line, which is the strongest category for caller ID reputation, so your callbacks from it should connect normally.Same note I gave a couple of others: the line that matters most is the one your team dials leads from. If that is a separate VoIP or office line, send it over and I will scan it.

This has been a concern for me. I have set up a Google voice number to seperate personal calls from business on my cell. I use Calendly to have the lead schedule a time for me to call, and so far it's worked fine. Following up/cold calls on leads could definitely be a problem though.

42% of home services companies we scanned have flagged caller ID numbers

15 Replies

TipTopRoofing
Contributor 2
25 days ago
Yes! I would like you to run our number.
- ollieh
  Contributor 2
  24 days ago
  Perfect. I will need your main business line(s) — whichever numbers your team uses to call back leads. Reply here or DM me with the numbers and I will send back the full carrier report in a few minutes.
  - juuce209
    Contributor 2
    23 days ago
    209-222-8731
juuce209
Contributor 2
23 days ago
This has been a concern for me. I have set up a Google voice number to seperate personal calls from business on my cell. I use Calendly to have the lead schedule a time for me to call, and so far it's worked fine. Following up/cold calls on leads could definitely be a problem though.
Homeownership
Contributor 4
23 days ago
Wow. Great information. Sometimes the biggest problems are the ones we do not know exist. I wonder how many business owners have no idea this is happening. You can spend money on marketing and lead generation, but if customers think your number is spam, that could hurt results before the phone even rings.
sagaridge
Contributor 2
20 days ago
Absolutely! 404-834-2653

Thank you!
- ollieh
  Contributor 2
  20 days ago
  Good news. Your number is a standard AT&T mobile line and came back clean. That is the healthiest category for caller ID, so callbacks from this number should land normally.
  One thing worth checking: the number that matters most is whichever line your CSRs actually dial out from. If your team calls leads from a separate office or dialer line, that one is the real risk, not your personal mobile. Happy to scan that line too if you want a full picture.
QCDrywall
Contributor 2
20 days ago
Sure (563)5494754
- ollieh
  Contributor 2
  20 days ago
  Thanks for the number. It came back clean. This is a standard Verizon mobile line, which is the strongest category for caller ID reputation, so your callbacks from it should connect normally.
  Same note I gave a couple of others: the line that matters most is the one your team dials leads from. If that is a separate VoIP or office line, send it over and I will scan it.
greenpro
Contributor 2
20 days ago
I recently registered our number with free caller regisstry, does that help?
TipTopRoofing
Contributor 2
20 days ago
951-485-4080
- ollieh
  Contributor 2
  20 days ago
  Thanks for the number. Results below.
  Your line is fixed VoIP on Time Warner. That is lower risk than the non-fixed VoIP numbers, but it still flags more often than a standard mobile or landline. Depending on the carrier your homeowner uses, your callbacks may show clean on some networks and as suspected spam on others.
  It is not an emergency, but it is worth monitoring, especially if you are spending real money on leads and relying on outbound calls to close them.
  Glad to explain what drives the flagging if you want the detail.
ollieh
Contributor 2
17 days ago
Quick question for anyone running HVAC or roofing. Pull your aging report, unpaid, 30+ days. What's the number?
Most owners guess $20K and pull $40K. That gap is the leak. The backlog is not the problem, it's most likely the symptom. The real issue lives upstream and it's things like: invoices lag days, no deposits on material, customers drag to 45+. You float all of it.
I have been working with a few owners to fix the system. Same-day invoicing, deposits that trigger when the job creates, ACH so customers move faster. This means the cash position shifts in 30 days.
If you want to pull your number and talk through what is actually happening, I am around. No pitch yet, just the conversation.

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42% of home services companies we scanned have flagged caller ID numbers