Can I test a few visual/ad ideas for home service businesses?

Question

I’m new here and trying to learn more about how home service businesses get customers outside of referrals. A lot of the work I do is around visual content and lead generation: better job photos, before/after posts, ad creatives, short videos, simple landing pages, and lead lists.

I’m not here to hard pitch anyone. I’d honestly rather test a few ideas and get feedback from people who are actually running service businesses. If anyone has a business where the work is solid but the online presentation or lead flow could be better, I’d be open to taking a look and making a few sample ideas.

Could be a before/after post, a Meta ad concept, a better way to show job photos, or a small lead-gen angle. No pressure. I’m mostly trying to learn what would actually be useful instead of guessing from the outside.

fhgllc · Answer

Interesting approach. I think a lot of service businesses (especially smaller or growing ones) struggle with showing the value of what they do online.

One thing I’d be curious about is how you’d approach businesses that are more operations/documentation heavy versus visual trades. For example, companies where the value is in organization, logistics, compliance, scheduling, paperwork, and keeping projects moving rather than before/after photos.

What kinds of visuals or content have you found work best when the “service” isn’t something highly visual?

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Can I test a few visual/ad ideas for home service businesses?

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