Quote Follow-Ups: How Much Is Too Much?
We’ve grown Hocus Pocus to a seven-figure cleaning company largely through organic leads, referrals, and word of mouth.
As we’ve scaled, one thing I’ve realized is that generating leads is only half the battle. What happens after someone requests a quote is just as important.
We’ve started utilizing Jobber’s automated quote follow-ups at 24 and 48 hours, but I’m considering expanding that sequence to capture prospects who may not be ready to make a decision immediately.
Here’s where I’m torn: I want to make sure we’re following up consistently without making potential clients feel like we’re harassing them. 😂
I also think there’s a difference between genuinely helpful follow-up and repeatedly asking someone if they’re ready to book.
For those utilizing Jobber’s automated quote follow-ups, what timing and frequency have you found most effective?
Are you sticking with a couple of touchpoints, or have you developed a longer nurture sequence that’s actually improving conversions?