Increase Revenue - Cross-service Sales
Hey everyone! As many of you already know, itās much more budget-friendly to market to our current customers than to chase after new ones. So, how can we make the most of our existing clientele? One simple approach is cross-selling! Did you just install a new hot water tank? How about offering an annual maintenance package for the HVAC system to keep everything running smoothly? Mowing lawns? Why not suggest spring and fall aeration, or even re-edge those garden beds! Cleaning houses? Don't forget to mention the window washing for those outdoor panes! Pumping septic? Share that you can install risers with easy-access lids! Just completed a gorgeous landscape? Encourage them to sign up for your maintenance package. Installed new outdoor light fixtures? We can also hang Christmas lights to bring some extra cheer! What are some creative ways you cross-sell your main services?Do Electrical Contractors own a business or job?
A lot of guys say they āwork for themselves.ā But when I ask who controls their schedule ā itās the customer. When I ask what happens if they take a day off ā the work stops. And if they stop answering the phone ā the leads disappear. Thatās not a business. Thatās a job with more pressure. I built this visual because I lived it. The truth is: most contractors donāt own their time, they just own the stress. So I came to the conclusion: If you stop working and your income stops tooā¦ You donāt own a business ... you just own your own job. How do you guys feel about that ?How do you Differentiate Yourself from Your Competition?
One of the frequent concerns we all hear from businesses in the service industry is their struggle to attract more customers due to competition from others offering similar services at lower prices. So, if you're a business owner committed to growth, what can you do to navigate this hurdle without resorting to undercutting your prices? First and foremost, itās essential to recognize that if the only thing setting you apart is your price, potential customers will naturally gravitate toward the cheaper option. After all, who would willingly pay more for the same service? The real key to overcoming this pricing challenge is to highlight what makes your products and services unique in the eyes of your potential customers. So, what strategies are you using to draw new clients through your doors?Thinking of selling your business? Hereās how to build a business thatās worth buying
Buyers arenāt just buying your cool brand or logo. Theyāre buying for profit, strong systems, and a business that can run without you. š Watch the latest Masters of Home Service episode as Forrest Derr and Daniel Dixon share what makes a business sellable š š¤ Question for you: If youāve thought about selling, what do you think would be the hardest part? Delegating, organizing financials, or stepping back from the business? Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Can we be real? What do you do on the days/weeks you just want to quit?
Occasionally, I will have days or weeks I just want to give up. I'm 9 years in. I have had a lot of ups and downs. I have learned hard lessons. I have experienced big wins and losses. And every once in a while I feel defeated. I try everything to grow and make my business better and then I find myself taking steps backwards and feeling exhausted over the thoughts of having to build something again. This could be team members leaving that I invested in, money I saved that I now have to spend on repairs, or unexpected losses, and the list goes on. We all have those days we feel like we just don't have what it takes to actually make it. What do you do? How do you keep moving forward? Share some hopeful stories. Share the worst stories and how you overcame. I don't want to hear how you just win all the time. Tell me the stuff that made you sleepless, the stuff that made you cry, and that stuff that you thought you just couldn't rise from. I need some encouragement that even when I think the worst is happening I can still overcome and keep moving forward and win!When cash is tight, do you double down on marketing or pull back?
In this episode of Masters of Home ServiceDaniel Dixon joins Adam to share three growth tactics to help maximize revenue. One piece of advice they both agree on is to keep the foot on the gas for your marketing efforts even during slow periods. Agree? Disagree? Check out the full episode below. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Minutes & Opportunities: How do they matter?
At the start of my journey in the service industry, an experienced mentor imparted a crucial piece of advice: āThe service industry is all about minutes & opportunitiesā Back then, I struggled to grasp its full meaning, being young and still relatively new to both the industry and the complexities of life. He elaborated that in the service business, each minute counts. If you donāt seize opportunities, someone else will. If you neglect to track your time, youāll find yourself adrift. If efficiency escapes you, survival may not be in the cards. As he shared his wisdom, the pieces began to fit, though it took years and the launch of my own company for me to truly understand the depth of his words. Do you track the minutes in your company? Did you find any valuable information from doing so? Opportunities often present themselves more than once ā but only a handful of times Embrace the chances that come your way. Quote every project (within your expertise) that crosses your desk. Pursue every lead and respond to calls promptly. Thereās wisdom in the saying, āThe early bird gets the worm.ā Generally, being the first contractor to return a call and provide a quote significantly boosts your odds of landing that job. If you begin to decline quotes, you might find opportunities dwindling. Potential clients donāt appreciate wading through mediocre offerings, so make sure to deliver exactly what they want right from the start. What steps have you taken in your company to ensure that calls are answered and emails are responded to promptly? Do you quote everything within your scope of work that comes in?
