Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?
How can Jobber help me grow my business?
I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.Does Jobber Marketing Suite Generate Leads for Your Business?
We just started our property services business in May. We have been doing really well with referrals so far but I know that doesn't last forever. I have met with a few Instagram marketing companies here in Austin and we've been quote $12K - that's not a realistic number for a business in it's first year. I was wondering if anyone has any experience with the Jobber marketing suite and if so, were you able to generate leads? How did it help you generate leads? What other benefits did you see from having it? Thank you!What marketing tool has given you the best return on investment?
Hi everyone! 👋 As a newer business owner, I'm trying to be intentional about where I invest my time and money. There are so many marketing tools available—from social media and Google Business Profile to vehicle wraps, yard signs, email marketing, referrals, and automation—that it can be hard to know what really works. If you could recommend just one marketing tool or strategy that has brought in the most customers for your business, what would it be and why? I'd love to hear what has worked for you and what you would recommend to someone just getting started. Thanks in advance for sharing your experience!What Marketing Actually Works for Outdoor Service Businesses During Slow Seasons?
I run a small land clearing/brush clearing business in Ohio, and with how wet it’s been in our area lately, things are starting to slow down a bit. I’m trying to be proactive and focus on marketing so I can keep work coming in and continue growing the business. For those of you who’ve been in a similar spot, what marketing has actually worked best for you to bring in more customers and keep jobs lined up? Facebook ads, Google ads, yard signs, referrals, local networking, something else? I’d especially love to hear what’s worked well for seasonal or outdoor service businesses when weather starts affecting the schedule. Appreciate any advice or ideas you’re willing to share.How Often Should Home Service Businesses Market to Their Existing Customers?
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.Are clients buying the visible work, or the judgement behind it?
I am building a small dog training business, and one thing I keep coming back to is that clients often see only the visible part of the service. In my case, that might look like a walk, a training session, or some handling work outside. But the real value is not just the visible activity. It is the assessment, the judgement, the reading of the dog, the owner coaching, the risk control, and knowing when not to push further. I imagine this applies across a lot of home service businesses. A client may see the mowing, cleaning, repair, landscaping, or installation, but not always the planning, experience, insurance, equipment, decision-making, or risk carried by the business. That creates a marketing problem. If we only describe the visible task, clients compare us against the cheapest version of that task. If we explain the judgement behind the work, we have a better chance of being compared on value rather than price alone. For those further along, how have you explained the “invisible value” of your work without sounding defensive or overcomplicated?
