Valuing a Trades Business — What's Your Experience?
I've been having some conversations lately about what a small trades company is actually worth — and I'm getting different answers depending on who I talk to. Some people say 1x annual gross revenue is the standard for a well-run trades business. Others say it's more like 2–4x EBITDA (net operating profit). And for a breakeven company with good employees and solid clients but no retained earnings, both methods produce very different numbers. A few questions for the group: Has anyone here bought or sold a trades business — or seriously explored it? What valuation method did you actually end up using? How much does systemization affect the number in your opinion? Does a business running on Jobber with SOPs, long-term employees, and documented processes command a premium over an owner-operated shop where everything lives in the owner's head? If you were bringing a friend or colleague into your business as a part-owner — someone who brings clients, crew, and vehicles — how would you structure that deal fairly for both sides? Would love to hear from anyone who's been through this — buyers, sellers, or people who've taken on a partner. This stuff doesn't get talked about enough in the trades.What's Standard Gross Profit for Your Industry?
I once listened to Tom Reber preach about 50% gross profit and how if you aren't aiming for that, you are going to hurt yourself short/ longer term. He was basically saying, for every dollar you make, you need to make two. This has been super impactful for me and my business but I'm noticing on my really big projects, it's so hard to keep that. I have one $120k exterior BBQ that has definitely had some inefficiencies but we are probably looking at 35% end of day. But that's 35% of a large $$ so that is kind of ok. For those of you who do a good job tracking this (btw Jobber's gross profit calculator is objectively amazing for this btw)- what is your gross profit and what do you usually shoot for?You Don’t Have a Lead Problem You Have a Follow-Up System Problem
You’re not losing jobs to competitors you’re losing them in your follow-up. Most HVAC businesses I’ve seen don’t have a lead problem… they have a system problem: missed calls, no follow-ups, and zero tracking. The ones scaling consistently are doing 3 things right: Capturing every lead in a CRM Automating follow-ups (SMS/email) Running simple local campaigns that bring repeat jobs Curious what system are you currently using to track and convert your leads? If you’re open, I can share a simple setup that’s working for other contractors.When is it time to hire an accountant?
I am wondering at what point some of you guys have hired an accountant? Did you hire one to grow? To maintain what you have? Or are you simply using one to file taxes at the end of the year? I am thinking about hiring an accountant to manage my finances for me and see where things go, but wondering when is the right time.Do you feel confident in your pricing?
Pricing can feel tricky. How do you usually decide what to charge? And what’s one thing you learned the hard way about pricing? In this episode of Masters of Home Service, Wilson Betances (EnergizeUs) shares: The 30-30-30-10 profit formula How knowing your true costs changes everything Why even a 5% price increase can have a big impact on profit Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
💡FEATURE REQUEST: Price Increases in Products & Services List
Do you increase prices for ongoing customers? Do you know how long it takes me to increase my prices for 700 ongoing clients in my cleaning business? Whether you increase your prices on an annual basis or just as needed in these unpredictable times, it would be easier to make these changes en masse in the Products and Services tab! How would it work? When editing a product or service line item in the Products & Services List, there should be an option to carry that modification over to any existing Jobs that have that line item on it. Currently, this would only update for new jobs created, but I'd love to see a little pop-up that says, "Would you like to change the price for existing Jobs with this line item? Yes/No" Use Case Example: Because I am in the cleaning industry, it will be my primary use case. Let's say you have a minimum price that every client's rate will be at or above. When you create a new job for a recurring customer, you add a line item titled "Minimum Rate + current year," like for 2020: "Minimum Rate 2020," which is $150. You also add another line item based on how your pricing model is set up - in this case, I will use a simple one: "Small House" for $10 "Medium House" for $30 "Large House" for $50 When it's time for your prices to increase, consider the following options: you could decide to raise prices only for people with large houses and keep your minimum rate the same, or you may want to increase the cost for clients who have been with you for more than 5 years. Instead of making this change one client at a time and trying to sort through who the change applies to, I could go to the Products and Services List and find the specific line item I want to modify. Then, I could edit the price in there! Ta Da! You've raised your prices! Why should Jobber care? This would be huge for any business industry that has recurring clients. ServiceTitan, Housecall Pro, and other competitors already have this feature. I have found other threads that mention something like this or frustrations with how to go about raising prices. This would allow businesses that only see customers once or twice a year to set up their customers as recurring with one Job, saving them a lot of time and effort as well. You'd have at least one very loyal customer in me! I've spoken to two support agents who thought this was a simple but fantastic idea! My next price increase is in June, and I'd love you guys if you saved me weeks worth of work in a single click 🤞🙏 QUESTIONS, COMMENTS, FEEDBACK, AND MORE USE CASES WELCOME!!Why Every Service Contractor Needs to Understand Material Markup (Not Just Job Markup)
Some home service contractors love to mark up the entire job, and that’s fine until you realize you’re not really making money on your materials. For me, personally I love to know ow everything is divided in my margins... Because It covers all the costs that get overlooked: Warranty replacements that eat into profits Time to grab, stock, or return parts Fuel and vehicle wear from sourcing Credit card fees and supply chain risk When you don’t separate material markup, you lose visibility. If you’re inefficient in your labor or your jobs start dragging, you won’t know where the leak is. Understanding markup on material is one of the most vital fundamentals for any service provider. It’s what separates a day to day contractor from a profitable one. That’s why we built this quick resource for you: It breaks down: ✅ How to calculate markup by cost range ✅ What markup really covers (overhead, risk, and time) ✅ Why materials should always be treated as a profit center, not just a pass-through expense Download the worksheet, walk through it with your team, and start identifying where your leaks are. Let me know what you think.Real Reason Most Contractors Don’t Know Where the Leak Is (How to Price)
Just returned from the Masters of Home Service Podcast with Adam and we broke down something every contractors pain point... Most of us think our pricing problem is about charging more. But in reality, it’s about not knowing where the leak is. That’s why I built the Pricing Blueprint Worksheet, it forces you to look at every category inside your business: Is your hourly cost set right? Is your team milking jobs or burning hours? Is your overhead eating too much of your margin? Are your profit targets too low? Or are you just lost trying to figure out where it all goes? When you separate these categories, you finally see where your money ends up. You’ll know if it’s a labor problem, an overhead problem, or a leadership problem. This is exactly what we talked about on the podcast, that transition from employee mindset to owner mindset. Thank you Jobber Team for the opportunity. Here is the sheet we went over and let me know your thoughts.
