What’s the Best Marketing Move You Made That Actually Brought in Customers? 🚀
There’s a lot of advice out there about marketing, but every business is different. What’s one marketing strategy, idea, or change you made that actually helped bring in real customers? Was it social media, referrals, networking, ads, reviews, partnerships, or something unexpected? Share what worked (and what didn’t) your experience could help another business owner.Solved267Views2likes7Comments3 numbers every owner should check in their old quotes
Most of us push hard the first week. Quote out, a call, a text, an email. We give it everything we've got. But what happens to the quotes after that first push stops? Most shops have a pile of estimates sitting untouched from 30 to 180 days ago. Here are 3 numbers worth pulling from your old quote data: Total dollars with no next step. Add up every estimate where the homeowner never gave a yes or a no. Seeing it as one number changes how you look at your pipeline. "Said no" vs "went quiet." Separate the firm no's from the ones that simply went quiet. You can't revive a firm no, but the quiet ones are still open. Which ones first. Not all old quotes are equal. Age, job type and ticket size tell you which ones are worth a follow-up first. On Jobber's own Masters of Home Service podcast, SendJim CEO Daniel Dixon shared how texting 270 old leads closed $100K in jobs. A lot of next month's work is already sitting in your quote list. How does your shop handle quotes after that first week?63Views2likes2Comments5 Follow-Up Texts for Quotes That Went Quiet (Copy and Paste)
When a homeowner goes quiet after a quote, it's rarely a flat no. Often they got busy, needed to talk it over with a spouse, or were waiting on payday. Here are 5 texts you can use today to restart the conversation. 1. 3–5 days after the quote "Hi [Name], it's [Your name] from [Company]. Any questions on the [job] quote? Happy to walk you through it or get it on the schedule. Reply STOP to opt out." 2. Around two weeks later "Hi [Name], it's [Your name] from [Company]. We have a couple of openings next week. Want me to hold one for the [job]? Reply STOP to opt out." 3. When price or budget is the hesitation "Hi [Name], it's [Your name] from [Company]. If the upfront cost is what's holding you back on the [job], we have a couple of options that turn it into monthly payments. Want me to text the numbers? Reply STOP to opt out." 4. Older quotes (60–180 days) "Hi [Name], it's [Your name] from [Company]. Life gets busy, so no pressure. Still thinking about the [job]? I'm happy to update the quote if anything's changed. Reply STOP to opt out." 5. The easy-out text "Hi [Name], it's [Your name] from [Company]. Did you decide on the [job]? A quick yes, not yet, or no all help me plan my schedule. Reply STOP to opt out." Quick tips: Always name the specific job so they remember you instantly. Ask one easy question they can answer in a few words. Send from a real person's number, not a no-reply number. Which one would you add or change for your trade?71Views1like3CommentsAre You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?388Views2likes6CommentsWhat are the best marketing strategies beyond Thumbtack and Yelp?
Good day everyone, I am looking for feedback on better marketing ideas for my HVACR company. I tried the useless thumbtack, and am using Yelp with Google currently but not getting much for results on closures. Any suggestions would be welcomed.592Views2likes10Comments- 161Views0likes1Comment
What Are the Best Practices for Expanding Painting Service Contracts?
I have a painting service contract for our customers. It has worked out well for the last year but we haven't signed up a lot of customers. I think we have 15 customers on service contracts right now. I really want to vamp this up but I am hoping to get insight from other businesses on best practices for service contracts. I'm also trying to figure out if I should just sell as many as I can and then hire a full time person to service those clients, or keep slowly adding them until I can hire someone full-time to do it. I have been hesitant to go after this super hard because I don't want to be in a position where I can't get to our service contract clients for too long.207Views1like1Comment