Forum Discussion

CitadelRoofers's avatar
CitadelRoofers
Contributor 2
15 days ago

Direct Call Leads

We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. It’s been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because there’s no real risk. Either you talk to a homeowner who wants you to come out, or you don’t pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so I’m never going back to our old methods…unless someone has a lower risk option that doesn’t consume a ton of time. 

  • bedellmgmt's avatar
    bedellmgmt
    Jobber Ambassador

    That's great that you've found something that works for you!!