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AndyWeins's avatar
AndyWeins
Contributor 2
29 days ago

🌟 Is Your Sales Pitch Costing You Work? Get Expert Feedback! 🌟

Your pitch is powerful, but is it doing all it can to help you win the customer fast?

I'm Andy Weins, owner of Camo Crew Responsible Junk Removal. I've built my business from side hustle to full-time success by learning how to communicate with clarity and confidence, whether it's over text, email, phone, or in person. 

From May 27 to June 2, I'll be hosting this Ask-an-Expert to help you sharpen your sales language and make stronger first impressions that close more work. 

Drop your elevator pitch, sales script, or intro message in the comments, and I'll give you feedback on:

  • What's coming across strong
  • What might be hurting your pitch
  • Language tweaks that build trust and confidence faster

Not sure what to post? Just tell me how you typically introduce your business or respond to a lead, and I'll help you tighten it up. 

Let's make sure your words are working for you, not against you. 

If you missed my session at Jobber Blueprint Live, "Win the Customer in the First 5 Minutes: Fast-Track Your First Impression," check out upcoming events here: jobber.com/events.

8 Replies

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  • julie's avatar
    julie
    Jobber Community Team

    Hey Andy, awesome webinar this morning! I got a question for you.

    Could you share examples of phrases that sound confident but aren’t actually helpful in building trust?

    • AndyWeins's avatar
      AndyWeins
      Contributor 2

      One confident saying we use is, "not a problem" or using dismissive language when discussing someone's situation. I recently learned to lean into people's concerns to instill confidence in the perceived problem the customer was having and how we will overcome it. This validates the customer's reason for seeking an expert and you understanding the severity of the situation. 

      Customer: This treadmill in the basement is heavy and unbearable, I don't even remember how they got it down in the basement!

      Me: Yeah, the heaviest ones always seem to end up in basements, we've seen it all. I'll be sure to send two of our strongest guys with the right lifting equipment to ensure we get it out safely. Do you have anything else in the basement you want us to remove while we're down there? 

      In a situation like this leaning into the emotion and vulnerability helps build trust between us and we build confidence in the customer that we can handle the project. 

       

      • julie's avatar
        julie
        Jobber Community Team

        Wow, I love that advice. Your example helped me see how I can change up my language to help build trust! If I were the customer, I would feel much better having someone understand my frustration and pain point without any downplay. Thanks so much!

  • I've been in the cleaning business for the past two years, but recently felt a lot more pressure and competition from other businesses in my city.

    How do you build value and grow as a smaller company when you have larger companies in your area?

    • AndyWeins's avatar
      AndyWeins
      Contributor 2

      Do a SWOT Analysis to better understand your unique market position. 

      Internal - Strengths / Weaknesses

      External - Opportunities / Strengths 

      There is a great story about the employees of a Michelin star restaurant that went to the number one rated Michelin star restaurant in the area to see what they did best. And of course the restaurant was top of the line in all aspects except for two. They had subpar coffee and treated beer drinkers like second class citizens while they treated the wine drinkers with the utmost regard. 

      The manager of the employees then challenged the employees, "how do we deliver better where our competition falls short?". So they focused on their coffee and their beer service. They were going to serve the best coffee that filled the air with the aroma of fresh roasted beans. Whenever someone asked for beer they would come by with a beer list and a beer Sommelier (beer expert) to discuss beer pairings with meals. In this regard they started with what are the opportunities and where can we win against their competition. This all starts with the SWOT analysis. Make data driven decisions, market accordingly. 

      A great book to better understand your unique ability is from Gair Maxwell, Big Little Legends, his tagline is without magic, it's only marketing. Also, he's Canadian ;) 

       

  • I know that there is a 5 to 10 times return on investment with lawyers through my own personal experience. Both going through a personal divorce and a business divorce of source. A very practical way is to have someone do this speaking on your behalf. As we know, all lawyers are snakes ;).

    What business people consistently need are introductions and networking to other business people. A great tactic used by a lawyer I met recently was to go to lunch with me and then invite me to a Brewers game to introduce me to his other clients. Obviously this is a pretty standard networking practice, the opportunity here is to introduce them to somebody else that was in a similar situation and let them do the talking for you.

    That in person testimonial will be worth the few dollars and hassle spent introducing people to each other. Marketing is about what you say about yourself, branding is what other people say about you. Work on your brand. 

    • FridmarLaw's avatar
      FridmarLaw
      Contributor 2

      Thank you, Andy, for your prompt response. Of course, Great tactic! 

      If I may have a follow up question please, will you recommend a different approach for a proactive practice, trying to avoid issues in advance as opposed to fixing after the fact? Having testimonials of what we can do is great, but creating a shift in mentality that a "stitch in time can save nine" need more refined strategy IMO. You know, measure twice, cut once.

      Any additional tips or insight you can provide will be greatly appreciated :-) 

  • Thanks for the sharp and practical insights during your sales and marketing pitch workshop β€” I walked away with some real tools I can apply right away.

    Quick question: In law, we often face the stereotype that lawyers are just β€œmoney-hungry,” especially when we try to help proactively β€” like getting contracts in place before things go sideways. Unlike going to a doctor for a check-up, people resist paying a lawyer to prevent legal problems. Any advice on how to shift that mindset in sales and marketing strategy?