🌟 You've Got Mail! How to Book Jobs With Email Campaigns 🌟

Hey Julie,

These are great questions! 

1. The easiest way to unsub a client is simply to remove them from your email list or add a custom tag and call it "do not email". When you send your next campaign, all you have to do is exclude people labelled "do not email." Aside from that, most people will just unsub themselves if they don't want emails
2. Education newsletters and sales-based campaigns both work well for different purposes. Newsletters are like social media: value-add content on a consistent basis without trying to sell people. You'll get fewer leads as a ratio of impressions to conversions so it works better for booking jobs if you have a large email list (5000+). Sales-based campaigns will get you more leads as a ratio of impressions to conversions (you can book more jobs with a smaller email list) but should be sent out less frequently than an email newsletter (once a month per quarter is a good sweet spot). 
3. It depends what you're trying to do! If you want to target ads to people in your email list, then definitely. You just need to add their ZIP codes to your Google ad campaign. Easy. If you want to put Google ad leads into your email list, that's easy too, it just requires a bit of backend setup in your CRM. For example, if you use Jobber - make sure when you get a conversion (phone call, form submit, email) that they get added as a lead or client in Jobber so they can be put in your next email campaign (same goes with any CRM)