Hey Stephen, thanks for an amazing webinar session yesterday!
I have one question for you. Do you think e-mail marketing is a long-term strategy? Gen Z don't email as much as us older generation do. My 23-year-old daughter NEVER looks at her email. And it got me thinking. In 5-10 years time, will email marketing look different when trying to target this audience?
Thank you!
Hey, thanks for the question - you've hit on something really important here!!
First off, I don't see email going anywhere anytime soon, and the data shows the same:
https://www.bluecore.com/blog/do-millennials-use-email/
https://www.campaignmonitor.com/resources/guides/guide-to-gen-z-marketing-2019/
However, you're right in that younger generations use tech much differently.
These newer generations adapt to new tech so quickly and are much more avid users of social media than older generations.
That's why marketing across several different channels like Google, Facebook, Instagram, Youtube, Email, Print, etc. is the best (and only) long-term, effective strategy that will ensure your business can thrive in adapting environments.
And who knows - maybe a new technology will come along in the next decade that wipes out email completely, making it obsolete!
Marketing on multiple channels will ensure that if one goes down, the leads don't stop.
Hope that helps!
