Are cheap competitors actually your fault?
This is probably going to rub some people the wrong way, but I think it’s worth talking about. A lot of service business owners complain about cheap competitors. I get it. There is always someone ...
Forum Discussion
I wholeheartedly agree with your perspective. It’s our responsibility to clearly explain the why and help the customer understand the value behind our recommendations. Most customers are familiar with the saying, "you get what you pay for," but if they don’t understand how choosing a lower-cost option today could lead to higher expenses, more repairs, or reduced performance in the future, then we haven’t done our job effectively. As a company, it’s up to us to educate our customers and provide the information they need to make informed decisions.
Exactly. I think a lot of us assume the customer already understands the long-term cost of choosing cheap, but most don’t until they’ve been burned by it. That’s where our sales process has to educate without sounding like we’re lecturing them.
