Are cheap competitors actually your fault?
This is probably going to rub some people the wrong way, but I think it’s worth talking about. A lot of service business owners complain about cheap competitors. I get it. There is always someone ...
Forum Discussion
^"The customer has no reason to value the difference because we haven’t explained the difference well enough".^
Sales is: value (over) Price. Too often, we don't communicate the value of the service and company in a way that tracks with homeowners. Don't overcommunicate technical stuff. Establish your ability to show your knowledge and professionalism and highlight differences between you and the competition on the sales end. If you take care of their home more as a sales rep than the competition, how does the homeowner think the workers are going to be? Additionally, companies either BASH their competition, or don't communicate the differences between companies for fear of being viewed as a bully.
The TRUTH is, there are right companies for right clients. We simply explain the little things that help separate professionals from the rest and further separate ourselves from other professionals based on the added value we bring to the table AND communicate it.