Are cheap competitors actually your fault?
This is probably going to rub some people the wrong way, but I think it’s worth talking about. A lot of service business owners complain about cheap competitors. I get it. There is always someone ...
Forum Discussion
I think there's a lot of truth in this.
As consumers, we like to think we make purchasing decisions based on logic alone, but research has shown that emotions, trust, and perceived value play a huge role in the decision-making process.
When customers only understand the task, it's easy to compare based on price. When they understand the experience, reliability, communication, expertise, and outcome, the conversation changes.
As a residential designer, I've found that clients aren't just purchasing drawings. They're investing in guidance, problem solving, experience, and confidence during what is often one of the largest investments of their lives.
I also really like your point about paying attention to reviews. Sometimes our customers do a better job of explaining our value than we do.