Are cheap competitors actually your fault?
This is probably going to rub some people the wrong way, but I think it’s worth talking about. A lot of service business owners complain about cheap competitors. I get it. There is always someone ...
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I really like this perspective. Holding true to your values and letting them speak the loudest for your business feels like something that's becoming increasingly rare.
One thing that has really resonated with me is the idea that explaining how your business does things differently isn't criticizing your competitors, it's educating your customers. Once they understand what to look for, the right customers tend to find you.
I've struggled with this in my profession for years. An oversaturated market and too many poor designs have made people skeptical of the industry as a whole. That's one of the reasons I started writing blog articles to help homeowners understand what to look for when hiring a residential designer.
My hope is that if it helps even one person make a more informed decision, it's worth the effort. I'd much rather be known for quality, trust, and doing an exceptional job than for being the lowest price.