Better ways to advertise.

Kind of depends what you are looking to do. Personally, if I'm just starting out I'm doing Thumbtack because I can easily measure the success of the leads. If you want the cheapest/ impressions, then yard signs BUT you will need to do some research where to put them and you'll spend lots of time driving around. Instagram is free so you could definitely do that but that's a long play and you won't see immediate results. You can optimize your google business page for free so you definitely can do that. Posting on facebook, reddit and having an active blog is free. So is emailing you existing client list. So is calling past customers and seeing how everything is looking. Don't forget, networking groups like BNI and LeTip cost some money but the leads are more meaningful. 

The real answer is to be doing all these btw but there are plenty of free options in there. 

Hey Don, thanks for sparking this convo
I recommend checking out these existing threads for inspo!

• What are the best marketing strategies beyond Thumbtack and Yelp?
• Putting in the work, but no clients yet. What would you do in my shoes?
• Effective Marketing Campaigns?
• Which marketing strategies have brought you the best customers?
• What are you doing right now to make the phone ring for your business?

Following this because I am interested in what advice others have to give but my business is in mediation. Different but the perspective is similar!

Check your local businesses as some may have bulletin boards to leave business cards or fliers. In our area there are also marketing deals with local restaurants in regards to signage or advertisements within their menus. 

Hi Don,

I know that you've posted this about a month ago but one of the best forms of marketing for construction companies is to get your vehicles wrapped with vinyl and advertising your services. The average visibility per day for people seeing your vehicle is about 30-50,000 people seeing your vehicle. That visibility is so important for your clients to see. It takes the average consumer 7 times to remember a brand, whether its an immediate need or subconsciously.

Hope this helps and if you need help designing a wrap or even mocking them up just let us know.