To help increase leads for air duct and dryer vent cleaning services, consider focusing on digital marketing strategies like Google Ads, local SEO, and targeted social media campaigns, especially through platforms where local homeowners are active, such as Facebook and Nextdoor.
For pricing new carpet and upholstery cleaning services, a good approach is to research local competitors to understand the going rates. Also, factor in the costs of labor, materials, and equipment, and decide if you'll price by square footage, item (like sofas or armchairs), or room size.
I also highly recommend joining industry-specific organizations and groups and attending expos where you can connect with others in the field. It’s a great way to network, learn new strategies, and gain insights directly from business owners who understand the unique challenges and opportunities in that industry.