Hi everyone I run a small lawn and landscaping company, and I wanted to see what your all's thoughts/experience has been with using postcards to market your business specifically using EDDM. If so what has your average lead to postcard sent out been? Thanks.
I’ve personally had no luck with them. I had one professionally designed and it looked great, offering a great deal for a furnace and AC maintenance combo. I looked up a ton other of companies offers too so I know it was a good deal. With CanadaPost I was even able to select specific demographics to receive them. I even made sure my web site, google all that stuff was up to **bleep** before sending them out. I sent out over 5k cards…literally got 1 call for $149.99. Super disappointing. I don’t know if I did something wrong but definitely did not work for me. Maybe someone else has had a better experience that can chime in.
I haven't done any of this type of advertising, but have heard from others who have that the success seems to be very market-dependent. Some local areas seem to do well from these and a neighboring community produces the results FB experienced.
Ultimately, I wouldn't put all your eggs in one basket. Multi-touch point marketing does work on a big enough scale - but you may find more instant success shaking hands and getting face-to-face with your target clients.
Expensive and hard to track. Even if you have a unique offer on the card I would consider more of an awareness tool than a lead generation tool.
