Postcard marketing

Direct mail still works! EDDM is both affordable and easy to use. However, you must send enough pieces out to give yourself an opportunity to be successful. Ideally, send out 5,000 pieces, 2 times with a 2 week interval between mailing. Then the next month, do it again with 5,000 new addresses. Next month, the same. After 3 months you can come back and resend to your original addresses. Don’t worry about refreshing the creative - they won’t remember and if they do that’s a win. This strategy should cost about $3,000/month and will generate a response rate of .25-.5%. So make sure the cost to acquire a customer works in your business. In this example you would get 5-10 customers per month. 

I’m in a different business now and will send 200,000 pieces of direct mail in 2025 - hitting each home 12 times. It definitely works!