Should you use yourself as your model in your advertisement campaign?

From a marketing pov I think trust often beats perception, and building familiarity can go a long way, but totally understandable if you're not super comfortable being in front of the camera! A good photographer should focus on approachability and confidence, not perfection, and perhaps you could have a mix of shots: lead with a few of you, then round it out with action shots or details of your service. Curious what others have to say!