I'm not really an expert BUT in my opinion you have to start with the free infastructure type things first, then work your way in to paid spaces. Is your GMB optimized (meaning do you have services, products, business hours extended, uploading geo tagged pictures etc). Then is your website SEO optimized (jobber just had a really good pod on this). After that, set up your tracking for google. They were basically talking about optimizing your AEO for AI search engines which is where the majority of people will be in 2-3 years.
Personally, I feel like networking would be your best bet for more solid leads. THere's so much competition in the HVAC space that would be your best bet to stand apart from the crowd. Also take an objective look at you branding and messaging.
Hey Hugehomepros,
Question, what does AEO mean? And also in what ways can one network more to gain customers?
