What are the best marketing strategies beyond Thumbtack and Yelp?

It's something simple but not something many realize. While you are using marketing apps like - Thumbtack, Yelp, Angi's List, Google etc. You are evaluating the performance of those apps and how many leads they are giving you. In the meantime, those companies are also evaluating your business. Meaning, if your response rate / profile / cost / reviews are not up to their standard, you will get much less leads, if any. Thumbtack is very profitable as all the others I mentioned. It's how you use them that makes all of a  difference.