Forum Discussion
MailboxChief
17 days agoContributor 2
One thing I’d add is not to judge lead sources only by how many leads they produce.
I’d rather have 10 leads from the right homeowners in the right service area than 50 shared or low-intent leads.
Whatever channel you test, track it all the way through: lead, appointment, job and revenue. That makes it a lot easier to figure out what’s actually worth repeating.