What are you doing right now to make the phone ring for your business?

Since you’re already doing the networking/community side, I’d probably test homeowner-direct marketing in one tight area rather than throwing more money into another broad advertising channel. There are some pretty interesting ways to select which EDDM routes are actually worth hitting if you know what you’re looking for, especially with tree work. I’d keep the test small, track the calls/estimates it creates, and only expand the routes that prove themselves.