All solid advice in here. One thing I would add that often gets overlooked: before throwing more money at getting the phone to ring, it's worth making sure you're actually capturing every call that already comes in.
Most busy home service businesses are missing 20 to 30 percent of inbound calls, especially after hours and during peak season when everyone is in the field. If you're spending on ads and half those calls are hitting voicemail, you're paying to generate leads you're not actually getting.
Fixing the capture side first makes every dollar you spend on marketing go further.
