Your Ideal Customer
Do you know who your ideal client is?
How have you adapted your business or marketing to attract them?
Forum Discussion
My ideal client is pretty much everyone in my market! Why, everyone has or accumulates junk over time. As a value add service, I provide my services to those who either do not have the right equipment or just don’t want to deal with it. Most of the time it’s the ladder.
I’ve joined every public community group that I can find on FB and stay active. At times, I provide answers and not always trying to “sell myself”.
My friend, you are missing the point of the exercise.
I could say that my ideal customer is anyone with electrical maintenance and construction needs that can afford my prices for their scope of work but casting such a wide net makes the "ideal client" exercise meaningless.
1st of all, you can not be all things to all people. What are your ideal jobs, where do you find you are getting your best **bleep** for the buck.
2nd the point of the ideal customer profile is to allow you to focus your marketing efforts on the avenues that will yield the greatest return on investment.
I haven't tried this yet, but I've heard that through facebook you can actually load up a couple customer's pages and facebook will contact/market to more people with similar features to the example customers you provide. If you know what your ideal customer is then deploying something like this will be a lot more effective since you can look through and find your customer's profiles that most closely match your ideal customer and then have facebook do the rest.
