Forum Discussion
Your Ideal Customer
Do you know who your ideal client is?
How have you adapted your business or marketing to attract them?
I've gotten as far as local service area, owns a car, is busy / values their time and prefers working with a company that they can trust.
I have not really built my content around this but I do regularly point out that this is what I'm looking for in my BNI meetings.
I did add a low cost and very fast service to help address part of the market that wants a service done in 2 hrs or less and is an easy yes. That is our In & Out Quick Detail. We do the inside and the outside guaranteed in less than 2 hrs with a flat rate of $150 up to a large SUV. The idea is it someone who is busy doesn't want to spend a lot of time going back and forth on all the options or additional services we have so they can get a clear and simple package quickly.
