Forum Discussion

HandyMannyLLC1's avatar
HandyMannyLLC1
Contributor 2
5 months ago

How can Jobber help me grow my business?

I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.

9 Replies

  • WiringByron's avatar
    WiringByron
    Verified Community Coach

    I would also push you to go back and have another look at the Jobber Marketing features. 

    They've added a few new things, and I think it is a complete no-brainer now, incredibly powerful. Businesses need to be using it full time now!! I know I am. 

  • Janine's avatar
    Janine
    Contributor 2

    If you are in the handyman field it is really helpful to have a vehicle decal or wrap so people see you.  There is sometimes confusion on what a handyman does and what the limitations are so there is a bit of consumer education necessary.  Referrals are super helpful and showing your work so people can see what you do and the quality of work you put out there.  Consistently putting your business out there visually through social media/website/campaigns etc. will help you over time. 

     

  • HUGEHomePros's avatar
    HUGEHomePros
    Verified Community Coach

    Years ago I tried another business out - and they had a moto .. mail your "list" consistently without exception. if your list is one, you mail that one person 3x per week. Thing is if you wait to build that marketing muscle till you have a significant enough list, you'll be missing out on a lot of repeat business. I know I'm a jobber ambassador however there's a few things in the marketing suite that can really help you:

    1. SEO via google business and Facebook - posting to those regularly through the marketing suite with keywords helps your internet footprint
    2. Reaching out to your list -DON'T be that business that just sends emails that say "hey buy from me" ... instead position yourself as an expert and just put out educational emails. Definitely pick a subject and have AI write it, throw in a couple pictures and your done. 
    3. Set up a drip campaign - Did you know in your marketing suite you can set up a drip campaign for NEW customers? When a request comes in, set up an automation in jobber to send them a certain sequence of emails that tell them who you are and why you are awesome. Send them a new email every day for 3 days, then start to space it out. It takes time to set up but over time you will see your close percentage get better. What's the worst that could happen? They unsubscribe? Good, not your ideal customer. 
    4. Reviews - automatically asking for reviews is a no brainer. This is very very useful. 

    Remember that stuff like I just mentioned is a long play and takes time to set up but pays off dividends down the road. 

    • sunsetgates's avatar
      sunsetgates
      Contributor 2

      Some good ideas. I had a question about review requests. We send them out after we close out jobs and really don't get a lot of people leaving reviews. Is there a hack to this? We send it twice before we leave them alone. 

      • HUGEHomePros's avatar
        HUGEHomePros
        Verified Community Coach

        Yes! Have tap cards and get them to leave reviews BEFORE you leave. After they inspect the work and they are excited and say something positive, say "that sounds like a good google review". They will always say they'll leave one. Then you say "I'll do you one better, grab your phone and tap this card. This is a link to our google page. If you mention my name, my boss actually gives me a bonus. I get an even bigger bonus if you include a picture. Would you mind doing this for me real quick?"

        It works very very well. 

        Tap Tag Review Card with QR | Google, Trustpilot, TripAdvisor Reviews

  • I can definitely relate to this. As a newer business owner, I've found myself focusing on building solid systems and learning my day-to-day operations before investing heavily in marketing. My thought is that having a great customer experience from the beginning can lead to referrals and repeat business while you continue growing.

    I'm also interested in hearing how other Jobber users made the most of the platform when they were just starting out. With limited resources, what features or marketing strategies gave you the biggest return on your investment? I'm looking forward to learning from everyone's experiences!

  • Congrats in the new business. Great question. I am also looking for insight.