Leads
how are yall getting leads
Forum Discussion
23 Replies
Blog on our website drives a ton of traffic for free, especially now that it's indexed by AI. Beyond that, Google Maps, Instagram, every vehicle is branded, lawn signs on every job, we give out branded shirts to friends and family to help brand recognition, we network far and wide. All this without paid ads.
Same here, blog on my website, posting on 3 different social media platforms, ran Meta ads for about 90 days, now using them as warm leads to strike up conversations through carefully crafted emails, created brochures and let my shoes hit the concrete talking to other related businesses and developing relationship that are mutually beneficial. My Meta ads did reach far more people, however our organic content is definitely gaining traction. Still trying things out to see which combination works best.
We haven't dabbled in Meta ads yet, interested in knowing the ROI over time!
I like good ole fashion leads:
- Referrals from happy customers
- Church and faith-based communities
- HOA and neighborhood associations
- Partnering with businesses (plumbers, electricians, landscapers, realtors, insurance agents)
- Property managers and landlords
- Realtors and home inspectors
- Building relationships with local nonprofits
After 25 years in business, this is an excellent list. All of these will outweigh and outlast any AI or social media campaign. It ain’t glamorous, but it’s where the gold lies.
That's wisdom earned through experience. The businesses that last aren't always the loudest online, they're the ones that consistently show up, deliver quality, and build real relationships.
We have three evergreen blogs in our site that tends to pull in leads. We also do outbound emails and calls which works well.
Meta Facebook/IG, Google, Door hangers, physical newsletter that our customers can give to their friends/family, lawn signs and our truck wraps.
Those are some good ideas
Looking for the same information. Thanks for the help
I’m right there with you. Getting consistent leads is one of the biggest challenges when building a small business. I think the key is learning from others, testing different strategies, and finding what works best for your specific market. Word of mouth, networking, social media, and taking great care of every customer seem to be some of the biggest ways businesses grow. Hopefully we can all share ideas and help each other find what works.
I enjoyed reading your perspective. I'm curious, when you say you've been focusing on building relationships in your community, what does that look like for you on a typical week? Are you networking through local events, partnering with other businesses, getting involved in community organizations, or has it mostly grown through referrals? I'm always interested in hearing the practical side of what people are finding successful.
For me, I’ve been focusing a lot on building relationships and getting my name out in the community. Word of mouth has been one of the biggest things—doing quality work, treating customers right, and encouraging them to tell others. I’ve also been using social media to showcase my work, connect with potential customers, and build trust before they even reach out. I’ve found that people like doing business with someone they know, like, and trust. I’m still learning and testing different ways to bring in more leads, but staying consistent and putting myself out there has been key.
We systemized Google reviews regularly which has consistently provided organic SEO for the last 5 years (we just cracked 500 reviews last week with a 4.9 rating!)
Outside of this, we have an "irresistible offer" for current clients where they get $50 for giving $50 to a friend or family member. We invested heavily into web redesign last year, and continue to build out blogs and backlinks. We have also invested heavily in branding and visual media!
Congratulations on reaching 500 reviews—that's an incredible milestone! A 4.9-star rating doesn't happen by accident. It shows you've consistently delivered great service and made customer satisfaction a priority. I also like your referral strategy. Rewarding loyal customers while giving new customers a reason to try your business is a smart way to grow organically. Combining that with a strong website, quality branding, and ongoing SEO is a great long-term approach. This is a great reminder that sustainable growth comes from building trust, creating a great customer experience, and staying consistent. Wishing you continued success! 👏🚀
