Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?
What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?Getting more mileage out of one marketing idea
Paid partnership with Jobber. One of the things I’ve enjoyed about Jobber’s Marketing Suite is being able to start with one real idea from the business instead of trying to come up with something completely different for every platform. For me, that might be a photo from a job, a seasonal service we want to highlight, or a question a customer asked. From there, I can use that idea for a social post, a Google Business Profile update, or an email. I still want to review it and make sure it sounds like us. I don’t want BluLadder’s marketing to sound like it could belong to any window cleaning company in the country. The way we talk to people and the things we care about are part of our business. That’s where I see the value in these tools. They help me use the ideas and experiences we already have more consistently, especially when we’re busy in the field. If you’re trying Marketing Suite, start with something real from your week. Give it a little context, then read the result as if you were the customer receiving it. What takes you the most time with marketing: coming up with ideas, writing the content, or actually getting it posted?How much Quote Follow Up is Too Much?
"Can you turn off my automations, your system is blowing me up?" I've gotten that a lot the last few months since I've set my system up. We basically text and email at day 1,2,3, 6,8,12,16,20,25,29 after the quote is sent unless they give us a "no". I feel like it can go two ways. The people that are going to accept but haven't gotten around to it are annoyed by it. The people that aren't going to accept usually don't say anything. I do get a "no" about day 12 though. The others, no response either way. What kind of nurture sequence are you guys setting up and how successful is it?Jobber Financing - Who's Used it, Why, and What was Your Experience?
For a few years now I've been seeing this block on Jobber about financing. I have had to pull out a line of credit before a few years ago but thankfully our jobs are low cost enough and cash flow has been good so I haven't needed it again. I'm wondering if anyone has used it, and what your experience was like? Also, if you've had to pull out a loan like that, what is your strategy for paying it back quickly?Personal Phone Number Vs. Business Phone Number?
As I continue growing my cleaning business, I’ve been thinking more about whether it’s better to use my personal phone number or set up a separate business line. Right now, I handle most communication directly, which makes things simple—but I’m starting to see how it can blur boundaries between work and personal life, especially with calls and messages coming in at all hours. I’m curious how others have handled this as they’ve grown. Do you use your personal number for your business, or did you switch to a dedicated business line? If you made the switch, at what point did it feel necessary? Have you noticed a difference in professionalism or client trust with a business number? What systems or apps do you recommend for managing calls, texts, and voicemails efficiently? How do you set boundaries with clients regarding response times or after-hours communication? For those managing a team, how do you handle incoming calls—do you delegate or keep it centralized? I want to make sure I’m building systems that will grow with my business while still staying responsive and professional. Would love to hear what’s worked (and what hasn’t) for you!When Should You Fire Your SEO Agency?
We all want our websites to rank better, and to show up on maps. Once you have the budget, it CAN be a good idea to get a marketing agency to handle SEO for you. I made this move 7 months ago and just fired mine and I'll tell you why. First and foremost, I don't claim to be an SEO wizard. The Jobber podcast has had some amazing episodes on this over the last year, people giving hints on how to improve your rankings etc. I followed all their advice and was experiencing a steady level of traffic but I was ready to super charge my efforts. I hired a company that had a great reputation in another coaching group, and they seemed pretty legit. The promise - $1500/ month for 3 service pages, 5 back links, and meetings every month to go over progress. I thought it'd especially be important because we had just rebranded and I wanted to make sure our traffic stayed up. This was the result: From what I can tell, you have to give companies as least a few months to do their magic. Also, google took away the Call button which attributed to less phone calls. But although it made me feel secure to have someone "handling" our SEO, the results spoke for themselves. Much less traffic. From what I can tell, our high review traffic was doing a lot of the heavy lifting. Claude would analyze their work and the impact of the back links didn't seem to be there and we can make our own service pages with actual pictures vs the stock ones they were using. So we made the decision to move on and do the work ourselves with Claude. What have your experiences been with SEO companies? Have you had success with any? What were they doing?
