Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly. The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. “I need 20 new customers. What should I do?” The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. Consider these various tactics that you can deploy simultaneously: Sending out direct mail sales letters or postcards Posting on Social Feeds like Facebook, Instagram, etc. Get reviews on Google and respond to them Placing ads in local online directories Utilizing an online phone directory listing Displaying signs/billboards in strategic locations Encouraging existing customers to refer friends Networking at local events or within relevant associations Establishing joint venture partnerships with similar, non-competing businesses Driving website traffic through SEO, PPC, and article submissions Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO) ...and of course, using Jobber Campaigns! As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness. It takes 7 exposures to a marketing message before a potential customer makes a purchase By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. How do you market your company? What has worked for you and what hasn't?How is Google handling AI Content?
Anyone has some advice on how to generate good and quality content so Google does not penalize our site because we use some form of AI content. AI is very helpful and a lot of people have jumped on this bandwagon. What is healthy and what is not? If you could share specific stories it would be very helpul. :)What is the biggest bottleneck for you as a blue collar trade owner?
Hey what's up if we've never met, my name is Jeff aka "The 360 Electrician" or @the360electrician on all social media. I coach over 1000 electrical contracting and blue collar businesses and have been a Jobber ambassador for well over 2 years now. I run 2 electrical contracting companies for the past 20 years. I'm located in California and Montana, so you better believe I have the experience to help anyone from 0 to 360. After talking to hundreds of you in my 8 week contractor playbook course, time and time again the topic of the "unknown" comes up. Most of you want to grow your business, you are booked solid, you know there is a shortage in the trades but the unknown of being the "boss" is what holding you back. I have 3 tips that may help you with this and I hope you will reach out if you have any questions or need a more comprehensive hiring system. Hire before you need to hire - Don't wait till it's too late. If you know you need help start looking NOW! Otherwise you hire out of desperation and trust me, that's a recipe for disaster. Make sure you aren't hiring to fill a spot, but rather to buy back your time. This is based on the best seller from Dan Martell "Buy Back Your Time". When you can step away from the tools, you change the game as far as your business goes. You can hire anyone qualified to cut the grass, or install an electrical panel, you can't just hire anyone to run your business and take care of the finances taxes etc. Freeing up your time is PRIORITY 1 so you can grow. Own the trains don't run the trains. Hire 24/7 always hire better, more qualified employees. Make sure you have a Win-Win / profit sharing system in place and you will keep employees longer and happier. Constantly losing good employees takes time to retrain and trust so don't lose good people, reward them to stay. Need more tips, check out what we offer at http://www.The360Electrician.com and you can always email me at mailto:jeff@the360electrician.com
Putting in the work, but no clients yet. What would you do in my shoes?
I recently started my pool service business here in Miami. I’ve been working hard to get it off the ground, created a clean competitive website, post regularly on social media, and even hand out handwritten cards door to door. But despite all that, I’m still struggling to find clients. I know the pool industry is highly competitive here. For those of you with more experience, what helped you get customers early on? Thanks in advance 🙏 Also, if you're in Miami and ever want to connect in person, I’d be happy to meet up and exchange insights. You can find my contact info on my website: https://sapphirepools.coWhat 50+ Free Social Media Audits Taught Us About Small Business Marketing
Over the past week, I had the chance to run free social media audits for dozens of home service businesses inside the Jobber community. While I couldn’t get to every single page (you guys showed up in force!), I did uncover clear patterns that kept repeating. The good news? These are quick wins that almost every small business owner can apply today. So, here are the Top 10 Social Media Lessons from the audits. Plus, a few standout accounts you’ll want to follow for inspiration. 1. Crisp Covers Create First Impressions Your cover image is the online equivalent of a storefront sign - it’s the very first thing people see when they land on your page. And yet, blurry, stretched, or outdated images were the most common issue I found. Facebook cover dimensions should be 820 x 360 pixels (with a safe zone in the center). A clean, branded photo or graphic instantly elevates credibility. Think of it as the first handshake: firm, clear, and confident. 2. Don’t Skip the Service Areas Your “About” and “Intro” sections are prime real estate for local SEO. By simply adding your service areas (towns, neighborhoods, or counties) you make it easier for customers - and algorithms - to know exactly where you work. This one adjustment boosts discoverability without spending a dime. 3. Featured Posts and Albums Are Wasted Space Far too many businesses leave their Featured Posts section empty or don’t use albums to showcase their work. These sections are perfect for: Highlighting your best before-and-after transformations Sharing glowing testimonials Showing off awards, community involvement, or team culture It’s like putting your top projects in the shop window instead of hiding them in the back. 4. AI Copy-Paste Isn’t Enough Yes, AI is a powerful tool. But I saw plenty of accounts posting AI-generated captions word-for-word… and it showed. The tone felt flat, and the posts didn’t match the personality of the business. Take two minutes to edit. Add your own phrasing, humor, or local references. Your brand’s personality is what makes people remember you, not a wall of generic text. And if you want to go further, you can actually train AI to write in your brand’s voice or even build a custom GPT. That’s a bigger strategy for another day, but for now, just make sure your posts sound like you. 5. People Connect With People Logos don’t build relationships, faces do. The businesses with the strongest engagement were the ones where owners and team members showed up in photos or videos. Even a simple behind-the-scenes shot or quick intro video goes a long way toward building trust. 6. Content Should Connect, Not Just Sell If every post is “book now,” you’re missing an opportunity to connect. Your feed should balance: Educational posts (tips, how-tos, insights) Entertaining content (behind the scenes, funny moments, transformations) Promotional posts (specials, booking info, services) That mix builds trust and keeps people coming back between service calls. 7. Consistency Matters More Than Perfection One post every few months won’t cut it. You don’t need to post daily, but even showing up once a week signals to both your audience and the algorithms that you’re active and reliable. Think of consistency as your digital “open sign.” 8. Engagement is Earned, Not Automatic Posting more doesn’t automatically bring more engagement. The trick is to watch what’s already working - whether it’s team photos, before-and-afters, or seasonal tips - and double down on it. Then, experiment with new content in small doses. Over time, you’ll find your formula. 9. Branding is More Than a Logo Your logo is just one piece of your brand. Branding also includes your colors, fonts, tone of voice, and the way your captions make people feel. When all of those elements are consistent, your business becomes instantly recognizable in the feed. 10. Captions Are Your Billboards Every caption is an opportunity to stop someone from scrolling past. A simple, clear, and human opening line can do more than a paragraph of jargon. Don’t underestimate the power of one well-written sentence to grab attention. Bonus: Pages Doing It Right Want inspiration? Check out these businesses that are already winning on social: Verde Cleaning – Clean, modern branding and consistency. Dynamic Heat and Cool – Video storytelling that makes “boring” HVAC exciting. Pete’s Window Washing – Not posting recently, but branding here is top-notch. Premier of Floors – Great mix of project showcases and brand voice. Ealy Construction – Strong visuals and storytelling in their posts. EZ Breezy Air – Professional look, strong service positioning. Closing At the end of the day, you don’t need to overhaul everything at once. Pick one or two of these wins to tackle first. Tighten up your About section. Swap out that blurry cover image. Post a quick selfie with your crew. These quick wins build momentum, and momentum builds a brand. Which one of these will you tackle first?What are you doing for PR?
As business owners we wear many hats. We should have a small PR hat. What are some things you are doing from a public relations standpoint to promote your business? Community sponsorships & Partnerships Human - Interest Stories Press Releases for local publications Charity & Giving Back Local Media & Online Publications Social Media PR
