🌟 Free Social Media Audit - Ask-an-Expert! 🌟
Check out Kasy's Top Learnings from reviewing 50+ social media accounts! 👀 Hey friends! I’m Kasy Allen, and I’ll be your Ask-an-Expert sidekick in the Jobber Community starting August 13th. We’re diving into all things social media: what’s working, what’s not, and how to make your page pull in the right clients without making you want to throw your phone into the void. With 20+ years in digital marketing (yep, before TikTok dances were a thing) and a heart for helping small, local businesses grow, I’ll be offering bite-sized, personalized audits of your socials... think: quick wins, smart tweaks, and zero fluff. Here’s how to jump in: 👉 Drop ONE social link in the comments (Facebook, Instagram, or TikTok) and starting August 13th, I'll spend the week auditing your socials. 👉 I’ll give you feedback on: First impression (bio, visuals, all that jazz) Your content strategy (what’s landing, what needs a refresh) How well you’re showing up for your local community You’ll walk away with tips you can actually do something with (no 80-slide webinars required). 💡Heads up: I’ll review the first link you drop so I can give each person thoughtful, no-BS feedback. Can’t wait to dig in and help you turn scrolls into sales. Let’s do this! 👊 🔺 Please note: Due to the high level of interest in this session, Kasy may not be able to complete every review. She'll do her best to get through as many as possible, prioritizing those submitted earliest. Thanks for understanding—and thanks for showing up in such a big way! (This post will be closed on August 19 at 5:00 pm MST)2.5KViews16likes182CommentsPutting in the work, but no clients yet. What would you do in my shoes?
I recently started my pool service business here in Miami. I’ve been working hard to get it off the ground, created a clean competitive website, post regularly on social media, and even hand out handwritten cards door to door. But despite all that, I’m still struggling to find clients. I know the pool industry is highly competitive here. For those of you with more experience, what helped you get customers early on? Thanks in advance 🙏 Also, if you're in Miami and ever want to connect in person, I’d be happy to meet up and exchange insights. You can find my contact info on my website: https://sapphirepools.co463Views10likes18CommentsBest way to gain more clients?
Hello everyone! I am new to the entrepreneurial world. I recently started a lawn care and landscaping business. I am curious what have other had most success with when trying to gain more clients? Paying for ads on social media, go door to door and hand out flyers/cards? What's the best way to go about things?670Views8likes26CommentsSweat equity
Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!329Views8likes9CommentsHow Referral Systems Are Changing the Home Improvement Game
Referral programs aren’t new, but they’re becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobs—referrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, it’s a win-win for everyone. How People Are Using Them Homeowners save money – Discounts or perks for referring friends. Contractors grow their business – More jobs without spending big on ads. Loyalty programs – Earn rewards for multiple referrals. Community referrals – Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simple—offer $50 off the next project for both the referrer and the new client when they book. It’s an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!405Views6likes5CommentsAsk-an-Expert: Social Media Post Audit - 3 Simple Tweaks to Boost Your Results
Want more watch time, saves, DMs, or bookings from your social media posts? 👀 🌟 Drop a link to one of your Reels, TikToks, or carousels below, and starting November 3rd, I’ll give you a quick 3-part mini audit showing you: Keep → the one thing you did well (so you know to repeat it) Fix → 1–2 tweaks that will help your post perform better Try Next → a hook, text, or CTA you can test next time Hey, I’m Hunter Patrick! 👋 I started social media about a year and a half ago—not to get popular, but to give my customers a clear picture of what hiring me looked like compared to the competition. By posting every day with original, authentic content, I built a style my community connected with. Now I want to help you do the same. 🚀 Check out my Instagram to see what kind of content I’ve been whipping up! 👉 Hunter Patrick (@hunterpatrickdumpire) • Instagram photos and videos 💡 Please share one social link. I’ll focus on the first one you include so I can try my best and give everyone thoughtful feedback!477Views4likes21CommentsWhat 50+ Free Social Media Audits Taught Us About Small Business Marketing
Over the past week, I had the chance to run free social media audits for dozens of home service businesses inside the Jobber community. While I couldn’t get to every single page (you guys showed up in force!), I did uncover clear patterns that kept repeating. The good news? These are quick wins that almost every small business owner can apply today. So, here are the Top 10 Social Media Lessons from the audits. Plus, a few standout accounts you’ll want to follow for inspiration. 1. Crisp Covers Create First Impressions Your cover image is the online equivalent of a storefront sign - it’s the very first thing people see when they land on your page. And yet, blurry, stretched, or outdated images were the most common issue I found. Facebook cover dimensions should be 820 x 360 pixels (with a safe zone in the center). A clean, branded photo or graphic instantly elevates credibility. Think of it as the first handshake: firm, clear, and confident. 2. Don’t Skip the Service Areas Your “About” and “Intro” sections are prime real estate for local SEO. By simply adding your service areas (towns, neighborhoods, or counties) you make it easier for customers - and algorithms - to know exactly where you work. This one adjustment boosts discoverability without spending a dime. 3. Featured Posts and Albums Are Wasted Space Far too many businesses leave their Featured Posts section empty or don’t use albums to showcase their work. These sections are perfect for: Highlighting your best before-and-after transformations Sharing glowing testimonials Showing off awards, community involvement, or team culture It’s like putting your top projects in the shop window instead of hiding them in the back. 4. AI Copy-Paste Isn’t Enough Yes, AI is a powerful tool. But I saw plenty of accounts posting AI-generated captions word-for-word… and it showed. The tone felt flat, and the posts didn’t match the personality of the business. Take two minutes to edit. Add your own phrasing, humor, or local references. Your brand’s personality is what makes people remember you, not a wall of generic text. And if you want to go further, you can actually train AI to write in your brand’s voice or even build a custom GPT. That’s a bigger strategy for another day, but for now, just make sure your posts sound like you. 5. People Connect With People Logos don’t build relationships, faces do. The businesses with the strongest engagement were the ones where owners and team members showed up in photos or videos. Even a simple behind-the-scenes shot or quick intro video goes a long way toward building trust. 6. Content Should Connect, Not Just Sell If every post is “book now,” you’re missing an opportunity to connect. Your feed should balance: Educational posts (tips, how-tos, insights) Entertaining content (behind the scenes, funny moments, transformations) Promotional posts (specials, booking info, services) That mix builds trust and keeps people coming back between service calls. 7. Consistency Matters More Than Perfection One post every few months won’t cut it. You don’t need to post daily, but even showing up once a week signals to both your audience and the algorithms that you’re active and reliable. Think of consistency as your digital “open sign.” 8. Engagement is Earned, Not Automatic Posting more doesn’t automatically bring more engagement. The trick is to watch what’s already working - whether it’s team photos, before-and-afters, or seasonal tips - and double down on it. Then, experiment with new content in small doses. Over time, you’ll find your formula. 9. Branding is More Than a Logo Your logo is just one piece of your brand. Branding also includes your colors, fonts, tone of voice, and the way your captions make people feel. When all of those elements are consistent, your business becomes instantly recognizable in the feed. 10. Captions Are Your Billboards Every caption is an opportunity to stop someone from scrolling past. A simple, clear, and human opening line can do more than a paragraph of jargon. Don’t underestimate the power of one well-written sentence to grab attention. Bonus: Pages Doing It Right Want inspiration? Check out these businesses that are already winning on social: Verde Cleaning – Clean, modern branding and consistency. Dynamic Heat and Cool – Video storytelling that makes “boring” HVAC exciting. Pete’s Window Washing – Not posting recently, but branding here is top-notch. Premier of Floors – Great mix of project showcases and brand voice. Ealy Construction – Strong visuals and storytelling in their posts. EZ Breezy Air – Professional look, strong service positioning. Closing At the end of the day, you don’t need to overhaul everything at once. Pick one or two of these wins to tackle first. Tighten up your About section. Swap out that blurry cover image. Post a quick selfie with your crew. These quick wins build momentum, and momentum builds a brand. Which one of these will you tackle first?214Views4likes1Comment