How do growing service businesses keep teams aligned with company values while scaling?

All of our conversations go back to our core values.  We had an issue with a team and we broke trust and respect with the client.   Our conversation with the team was on how hard we work at gaining Trust and Respect and it takes a second to lose it, and you might never be able to get it back. 
We use Slack to communicate with the team.  I post a lot about us as a company and how we show up.  At our annual planning meeting coming up I want to focus on what does being a professional cleaner mean.   This is everything from our core values and how we do the work.  

I plan on bringing on 5 employees this year. I'll be having meetings with them once a week discussing any field problems, things they're doing well, motivating them, ETC. Read the book Extreme Ownership, it talks all about this topic and will transform your mindset as a leader. You have yo be the one reminding the team of the mission, having the broader view.

Oh man, this is the age old question! Actually one question I myself have, and I will be looking for guidance at the Jobber Summit. I want to know how the values I have built my company on will be reinforced by any potential employee I take on.

I think passionately engaging, team meetings or outings, showing them your dedication and leading by example is the best foundation to start with.