Franchising Your Home Service Company
Playing in the 'major leagues' is not as hard you might think. Have you ever wondered how national brands grow & dominate their spaces? Franchising your home service company is a tremendous way t...
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NOT Franchising your business is going to cost you, big.
Why??
Because platform companies strategically place franchises all around you every year and while you may be bigger than their individual franchised locations, that franchisor is about to kick your butt, flood the market & OUT BID you for customers, marketing & local ad spend.
He has WAY more money than you.
They have 1,000 franchisees all around the country.
They take advantage of new opportunities in new markets.
A storm comes on the east coast and they rake it in while you piddle around looking at others cashing in from a distance.
It will continue to get harder & harder every year - And you won't really understand why.
As an expert who's worked for a platform I can tell you first hand you cannot continue to compete the same way you have the last 100 years.
Platform companies are new, growing rapidly & popping up everywhere.
Private Equity groups LOVE franchisors with large portfolios and so while you only see the new "competition's" signs going up around the city, behind the doors they're able to outspend you in every way.
You think you're going to compete by 'outselling' them? Not happening.
Who are the platform companies?
Here's a few:
- Neighborly
- Five Star Franchising
- Phoenix Franchise Brands
- Resi Brands
- Authority Brands
- Premium Service Brands
- HomeFront Brands
- Home Franchise Concepts
To name a few.
The only way to continue to compete in a market now being saturated by PE groups starting their painting, plumbing, landscaping & window cleaning companies with tens of millions in the bank already is to open up new locations and take advantage of new markets with new opportunities in various unsaturated metropolitans around the country.
