Building My Cultural High Tea / High Coffee Business — What Lead Tactics Work Best

Desiree — great concept. Your “Passport Menu” is the real hook, so focus on getting it in front of decision-makers, not the masses.

Best tactics for high-quality clients:

Partnerships (event planners, corporate offices, venues)  they already have your buyers

Referrals ask every happy client and make it easy/rewarding

Invite-only tastings  one good demo can land multiple bookings

Skip broad ads early. Sell the experience, not just tea.

Also, keep your brand premium first  you can add accessibility later without weakening your positioning.