If you can, write the letters.
I have a little story for you.
Last December, I had what I thought was a great idea. I wanted to send Christmas cards to all of our customers.
Sounds simple enough, right?
Wrong. 😂
The problem was that I had this brilliant idea on December 19th. Just six days before Christmas.
I didn't have cards.
I didn't have a design.
And I definitely didn't have a plan.
I mentioned it to my husband, and he agreed it was a great idea, but we both knew we were running out of time.
That night, I couldn't stop thinking about it.
So I opened Canva and designed the card myself. Then I called my mom and asked her a pretty crazy question:
"Would you help me write, stamp, and mail almost 800 Christmas cards in two days if I can get them printed in time?"
Without hesitation, she said yes.
So the search began.
I somehow found a company that could print and ship them almost immediately. I placed the order and crossed my fingers.
A couple of days later, the boxes showed up at my doorstep.
And then the real work started.
I sat down and personally signed every single card. I added little notes, made Matthew sign every one of them too, and together we got them all mailed out by December 23rd.
Some customers received them on Christmas. Some received them a few days later.
But what happened next completely surprised me.
The phone calls started coming in.
Then the emails.
Then the text messages.
Customer after customer reached out to tell us how much they appreciated receiving a handwritten Christmas card.
Some told us it was the only Christmas card they received from a business all year. Others said it simply made them smile.
And while generating work was never the goal, we actually received calls from customers because of those cards.
Not because we were selling anything.
Not because we offered a discount.
But because we took the time to let them know we appreciated them.
In a world where everything is automated, scheduled, and sent with the click of a button, there is still something special about a handwritten note.
So Ronny, my answer is yes.
People still love handwritten letters.
They don't have to be fancy.
They don't have to be perfect.
People simply want to know that someone took the time to think about them.
And sometimes, that small gesture can make a bigger impact than you ever expected.