Hi We have a air duct and dryer vent cleaning service and would like to increase our leads in that market. Additionally we are trying to incorporate carpet/upholstery cleaning service but we are unsure of how to price them. How do we go about determining the price range for these services?
You could go about pricing carpet and upholstery cleaning services by doing some market research on other companies that offer the same services, potentially calling around just to get a quote. For carpet cleaning, many companies charge based on square footage example $0.20 - $0.40 per square foot or per room $30 - $80 per room. For upholstery cleaning, pricing may vary by furniture piece for example $50 - $150 for a sofa, depending on material and size.
To increase your leads for those services you could consider running a Google Ads campaign, or incorporating those services on your website and targeting it with Local SEO. You would also want to add carpet/upholstery cleaning service to your Google Business Profile.
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ContractorRhino's suggestion to do competitive research is also a great idea.
To help increase leads for air duct and dryer vent cleaning services, consider focusing on digital marketing strategies like Google Ads, local SEO, and targeted social media campaigns, especially through platforms where local homeowners are active, such as Facebook and Nextdoor.
For pricing new carpet and upholstery cleaning services, a good approach is to research local competitors to understand the going rates. Also, factor in the costs of labor, materials, and equipment, and decide if you'll price by square footage, item (like sofas or armchairs), or room size.
I also highly recommend joining industry-specific organizations and groups and attending expos where you can connect with others in the field. It’s a great way to network, learn new strategies, and gain insights directly from business owners who understand the unique challenges and opportunities in that industry.
