LSA is easy to track because it uses a Google forwarding number, and you can clearly see which customers came from those leads directly in your dashboard.
For Google Ads vs. your website, you need to set up proper tracking. On my end, I still use Jobber forms to collect leads, but now Jobber gives you options to better identify where each lead is coming from.
One option is to create multiple forms so you can tell the difference based on which form was submitted. Another option is to track the source of the form submission so it gets added to your lead source automatically.
In my case, I modify the URL using UTM parameters, like:
?utm_source=web&source=website
?utm_source=yelp&source=referral
You can customize these however you want—Google Ads, Yelp, Facebook, etc. That way, when a client submits the form, Jobber already shows you exactly where the lead came from.
Also, keep in mind that form performance depends on the source. Simpler forms usually convert better—especially on platforms like Facebook, where people don’t want to fill out long forms.
If you feel like your forms url are too long, you can create simple forwarding links like yourdomain.com/yelp that redirect to the correct tracked URL. You can do the same for every source you want to track.
