You don’t have a Google Ads vs LSA problem, you have a tracking and attribution problem. Right now you’re guessing, and guessing equals wasted spend. Before you even think about shutting anything off, understand that killing LSA or Google Ads without data is like firing a sales rep because you feel like they’re not closing. You need proof, not opinions. At a minimum, you should have unique tracking numbers for your Google Ads, Google Local Services Ads, and your website (organic), along with a call tracking system and proper tagging inside Jobber so every lead is accounted for.
The reality is LSA only works if you answer calls live, book quickly, and consistently generate reviews. If you’re missing calls, letting them go to voicemail, or slow to respond, Google will simply stop sending you leads. On the Google Ads side, the fact that you said you’re getting leads but don’t know whether they’re coming from ads or your website is a major red flag. What’s likely happening is your SEO and Google Business Profile are doing the heavy lifting, while your ads are either cannibalizing traffic you would have gotten anyway or quietly underperforming.
Until you start tracking key metrics like leads per channel, cost per lead, close rate, and revenue per lead, you’re flying blind. Once you have that visibility, it becomes very clear what’s actually working, what needs to be cut, and where you should be doubling down.
